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After completing over 1,500 market research and consulting projects, PAMRI is very experienced in researching industry sectors such as machinery, chemical products, energy, building materials, IT, water & heat supply, tour and medical products, and established long-term partnership with a number of multi-national enterprises (MNEs) and government agencies.


With the first hand market information, PAMRI:

  • Assists our clients in decision making with respect to acquisition, merger, partnership, investment, and trade
  • Assists our clients in formulation of marketing plans and solutions.
  • Assists government authorities in policy making.

Expertise:

What do you need?

  • How big is Chinese market for X product? What about the potential?
  • How do we enter the market? Any policies about the market? Is there any obstacle?
  • Who are our competitors? How well are they doing in China?
  • Are the customers satisfied with our products or services? What do they want?
  • Who could be our potential partner? Which companies are potential targets for merger & acquisition?
  • How to build up our sales network?
  • How much do the customers know about our brand? How do our competitors perform?
  • How to cooperate & communicate with Chinese enterprises & foreign enterprises?

What can we offer?

  • Market Opportunity/Entry Study
  • Competitor Research
  • Customer Study
  • Market Assessments
  • Brand Research
  • Business Cooperation & Consulting

Research System:

Face-to-Face Depth Interview-an IMPORTANT methodology in industrial research:

One-to-one interviews aimed to unveil interviewees' viewpoints on certain matters

Objectives:
  •         -To understand industry scope, current market           environment and future trend
  •         -To understand technological level and development
  •         -To understand industry competition
  •         -To forecast future industry prospects and market           development trend
  •         -To forecast product type and demand trend
Methods:
  •         -Interviews With Government Authorities
  •         -Interviews With Industrial Associations
  •         -Interviews With Research Institutes
  •         -Interviews With Major Enterprises
  •         -Interviews With Distributors
  •         -Interviews With Major Users (in various
             industries)
Operation:
  •         -Conducted by PAMRI's Researchers
  •         -Supported by PAMRI's subcontractors across China

Desk/Secondary Research - a PRIMARY methodology in industrial research

Objectives:
  •         -To understand the overall picture of an industry
  •         -To understand industry structure
  •         -To understand competition
  •         -To forecast future development trend
Information Sources:
  •         -Industry information and PAMRI Database
  •         -Industry Experts
  •         -Government agencies
  •         -Statistical agencies
  •         -Industrial associations
  •         -Professional publications
  •         -Information on enterprises issued by enterprises          themselves
  •         -Information published by various Consulting
             Agencies
  •         -Media

Other methodologies - SUPPLEMENTAL methodology in industrial research

Telephone interview
Mystery shopping
Focus group discussion
Online survey
Fax survey