PAMRI consumer goods research focuses on various product fields and markets in the industries of durable consumer goods and fast-moving consumer goods. Rich experience has been accumulated and corresponding research models applicable to manufacturer, product, or service have been developed through numerous case studies.
Research Fields：
Expertise：
- Consumer Research
- Product Research
- Branding Research
- Customer Satisfaction Survey
- Distribution Channel Research
Research System：
Survey Method：
Qualitative Survey
- Secondary Information Collection and Analysis
- In-depth Interview
- Focus Group Discussion
- Observation Survey
- Expert Forecast
Quantitative Survey
- Central Location Test
- Street Intercept Interview
- Door-to-door Interview
- Computer Assisted Telephone Interview
- Computer Assisted Personal Interview
- Mystery Shopping
- Fax/Mail Survey
